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PHC Magazine article

23/05/2016 225

SIMPLY CABS, a new taxi franchise, starts its engine today, intent on not only making its mark in the conventional door-to-door market but also the business class and airport transfer market.

The brainchild of Nick Finn and Ian Wiggins, the Wellingborough-based company has teamed up with taxi software providers Eurosoft Tech to introduce what they call ‘a new brand of taxi that aims to set the bar high in the private hire market’.

Using the company’s app or online booking portal, customers will be able to order a cab in seconds and can expect a modern vehicle, equipped with free wifi and charging ports for mobile devices, to turn up at their door. Local fares will be calculated on distance, while a fixed pricing structure will be applied to airport trips and for longer journeys around the country.

Director Nick Finn says that there has already been a significant amount of interest in the brand, which will provide franchisees and drivers with full training in every aspect of the taxi business – with sales, marketing and accounts being handled from the head office in Northamptonshire.
In order to attract new people to the industry Simply Cabs will offer a ‘lease to own scheme’, enabling drivers the chance to buy the car of their choice over a fixed term, rather than paying rent. A back to work project has also been implemented to assist the unemployed, or those not in full-time employment, in obtaining a private hire licence and joining the business.

The company says it will be publishing its growth through social media to attract new drivers and franchisees with regular blogs and podcasts. A 12 month documentary is also under negotiation.


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